Soul Purpose Programma

Find the key to yourself with the Personal Brandkey©

“Can you remember who you were, before the world told you who you should be” – Danielle LaPorte.

The Soul Purpose program gives you deep insight into yourself, into what makes you unique You get answers to questions like: who am I, what do I stand for, what do I really want and what do I have to offer? You (re)discover your core and strength and learn how to make optimal use of your talents, experiences and personality. Because you work with yourself on a deeper level, you ultimately dare to (be (the best version of) yourself and to show this to the world.

For companies and organizations, being “different” in their marketing proposition is a tremendous strength. It indicates that you have been able to conquer a unique place, a unique positioning with your brand, product or service. For people, however, this doesn’t seem to be the case.. As you grow up, you learn to adapt yourself more and more to the expectations of others or ‘the norm’ at school, on the street or in (social) media. In the process you often gradually lose yourself, your passions and talents, your own unique self…

Perhaps you recognize the feeling that it is time to (re)discover your core and strength. To stand up for yourself and follow your own path. Maybe you are on the eve of your career. Or you have been working for years and you doubt whether you are (still) on the right track. Questions like:who am I and what do I really want?What makes me special and unique? Probably you have thought about this before but it still seems difficult to get a clear answer.


Curious about your unique essence and strength? Do you want profound insight into questions like: who am I and what do I really want?

Do you want to make the most of your talents, experiences and personality?
Are you considering taking part in a program to discover the next steps in your career?
Do you think it’s time to bring out the best in yourself and to radiate this in an authentic way on both personal and professional level?
Then this Soul Purpose Program is for you.
You will get a deep insight into yourself, into what makes you unique. In addition, the Soul Purpose Program offers clear direction for finding and following your own path. You will eventually find that you radiate more power and the impact on others is increased so no one can ignore you anymore (including yourself).

The Soul Purpose program, based on the Personal BrandKey©, enables you to discover in 3-6 months what makes you unique on both a personal and professional level

Through the Soul Purpose program, I help you gain deep insight into yourself in 3 to 6 months. During this program I use the Personal BrandKey©, which is based on the BrandKey, a model that is regularly used for the positioning of brands or products. The starting point is a brand or product that still needs to be developed and needs to connect seamlessly with its target group. So, as it were, you go looking for a unique place for a new brand or product to be developed.

The difference with the Personal BrandKey is that it is based on who you already are by nature. Everyone is different, different from everyone else and therefore very special. There is no one exactly like you. You have only forgotten what makes you so special and unique. Because everything you are and want to be, is already in you. Therefore, you only need to see it and embrace it to be able to take your unique place. Because you work with yourself on a deeper level, you ultimately dare to be yourself and to show this to the outside world. That’s why the program ends with an elevator pitch in which you stand for who you are full of self-confidence and in a powerful way.

More info about the content of this program

The Personal BrandKey exists of:

8 elements that will be covered during the program:

  1. Who am I: what makes me “me” and what makes me unique? What are important experiences in my life and how have they formed me?
  2. My values & personality: what are distinctive character traits of mine and what values do I hold most important?
  3. What do i really want: what are my dreams, drivers and passions? What makes me happy and gives me energy?
  4. What do i have to offer: what am I good at? What are my talents, (core) qualities and development points?
  5. My core/essence:who am I at the core, in essence?
  6. Personal Insight:how do I describe the core of who I am, what I want to focus on and in what ways I will make a difference?
  7. Environment: what subject/theme/field of study do I want to engage in? What do I want to add to/contribute to the world and where?
  8. Target: in what way am I going to make a difference/make my dream come true? What ‘role’ do I want to play in the whole and what do I need to achieve my goal?

6 sessions (of approximately 3.5 hours each) in which the 8 elements of the personal BrandKey are discussed in detail

During the sessions we use both the conscious and subconscious knowledge and information that you carry with you. We do this through guided meditations/visualizations, metaphor sessions, various exercises and writing your life story. You learn to listen to your intuition and simultaneously set your energy field in motion so that you also work with yourself on a deeper level. You will eventually notice that you radiate more power and the impact on others is increased.

During the sessions I use my own energy reading and healing skills so I can support you in your process and can help you to retrieve and understand the information from your energy field. Also, and not entirely unimportant, during the sessions there is more than enough room for humor and fun. After all, growing is much more fun in a light than in a dark environment, right? A plant also grows better in sunshine than in shade.

1 on 1 breakthrough session (optional when participating in a group and can be purchased separately)

During the Personal BrandKey program you can, at a time that suits you, make use of a 1 on 1 session in which we address topics that are relevant to you. Because of the profound effect of this session, it is also called a ‘breakthrough session’ by former participants.

Personal (online) support in writing your ‘Yellow Brick Road”

In between the workshops I support you in writing your life story. I am convinced that the more insight you gain into the what, how and why of your past, the clearer it becomes for you to see where you want to go in the future: the stones of your own life path, the “Yellow Brick Road”, then become visible to you. It also becomes clear to you how you have been able to build up strength on the basis of painful or negative experiences in your life.

Participation in a private online group

You will have access to a private online group so you can ask questions and give each other feedback throughout the program.


What is the result of this Soul Purpose program?

You have a deep understanding of who you are, what makes you unique and why.
You dare to be (the best version of) yourself and to show this to the world.
You know where your strengths lie and how to use them optimally.
You are aware of your masks and pitfalls and have learned how to support yourself.
You have learned to listen (better) to your intuition so you can trust your own wisdom more and more.
You notice that you radiate more self-confidence and strength and that your impact on others has increased.

For whom, what, how and when?

This Soul Purpose Program is suitable for anyone who wants to get to know themselves better, is interested in personal development, wants to learn to profile themselves better and/or is looking for their next career step. The program consists of 6 sessions of approximately 3.5 hours each for 3-6 months.

Student Edition group program

  • Students can participate in the Student Edition group program at a reduced rate.
  • Investment: €475 and optionally €150 for an additional 1:1 session.
  • Group size: minimum 4 and maximum 8 participants.

Soul Purpose group program

  • You will learn in this group program not only from yourself, but also from others.
  • Investment: €750 and optionally €150 for an additional 1:1 session (excluding 21% VAT for business participants).
  • Group size: minimum 2 and maximum 4 participants.

Individual VIP

  • Since this is an individual course, the program will be completely tailored to you.
  • Investment: €1.750,= (excl. 21% VAT for business participants and excl. additional location costs if the sessions take place outside of Utrecht).


    After completing the program, a TwinQ certificate will be awarded as proof of participation.

    Due to its registration in the CRKBO register, TwinQ has a VAT exemption for all personal development sessions, workshops and trainings. In addition, most companies have a budget for training and/or personal development. The advantage of this registration is that clients can rest assured that TwinQ meets the quality requirements for short professional education. Meer informatie vind je op de website CRKBO.


    Introduction-sessions Personal BrandKey Group program:

    • There will be another online introduction session soon. Date & times will follow as soon as known. Date & times to follow as soon as known.

    Check out the various programs above for more info/to sign up. Or leave your contact information there so I can keep you informed as soon as new introductory sessions are scheduled. In addition, keep an eye on my social media channels to stay informed.


    Personal BrandKey© for the fourth year students of the HAS University of Applied Sciences

    In 2015, HAS University of Applied Sciences decided to include the “Personal BrandKey” in the curriculum of the Food Innovation program. Through this, around fiftyyear students to confidently enter the job market. And every year, a number of students indicate beforehand that they are somewhat skeptical: they think, for example, that they already know themselves enough, or they are apprehensive about meditating. But afterwards they are all very enthusiastic and impressed that they feel better in their own skin and have discovered their own core and strength. Ready for the future! Are you curious about the results of previous years? Then take a look at this blogpost.

    Personal BrandKey© basis for the MBO elective ‘Personal Profiling’

    I am proud to announce that since 2018 the elective course Personal Profiling of Edu’Actief has been launched! This elective course supports students in their personal journey of discovery on their way to the best version of themselves.

    I am very proud that I have been able to participate as a co-author and that the Personal BrandKey and my book ‘Anders’ have been given a prominent place in the course…


    Want to know how I can support you in your personal/intuitive development? Or looking for more information?

    Call or mail me. I'd be happy to tell you more. In addition to the offerings on this website, I am happy to share my insights through lectures/inspiration sessions and my blogs on various platforms.

    Overview offering
    Key to yourself


    Soul Purpose programma©

    The Soul Purpose program, based on the Personal BrandKey©, will give you a deep insight into yourself and what makes you unique. You will gain insight into your (soul) mission, talents and motives and answer questions like: who am I and what do I really want?

    In short: the key to yourself.

    Personal Leadership Program

    This personal leadership program teaches you to rely (more) on your inner wisdom and to act from self-confidence. You experience more peace and balance in thinking, feeling and acting. Your impact (on the behavior of others) is significantly enhanced as you radiate a natural leadership.

    Energy Reading

    During this 'conversation with yourself' you gain insight at a deeper level about yourself and the main themes that play a role in your personal and professional life in this phase of your life. Depending on your question, you can also gain insight into e.g. your life mission, relationships, work and health.

    (Online) Soulsessions

    Be inspired by the voice of your subconscious, your inner wisdom and gain insight into yourself and relevant themes in your life on a deeper level. In addition, you will experience becoming more empowered in both your personal and professional life as your energy system comes into balance.

    TwinQ Personality Profile©

    The TwinQ Personality Profile provides in-depth insight into your character traits, your qualities, pitfalls, communication preferences, underlying motives and natural role within a team. Using the TwinQ Personality Profile, you not only learn to put your own behaviour in perspective, but also that of others, which leads to greater mutual understanding.

    Within organizations, the TwinQ Personality Profiles can provide insight into the various personalities and qualities present within the team. This contributes to mutual appreciation and respect, allowing colleagues to work together more pleasantly and effectively.